2021 Employee Social Media Risk Report

Since the start of the pandemic, there has been at least 12.3% increase in social media usage.  We surveyed 800 employees in the UK and US to see what their attitudes and behaviours are now towards social media.

Social media managers can use the report to create new opportunities for your company's brand and your employee's personal brand. 

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The report includes:

  • Age groups most likely to talk positively and negatively about your brand
  • Which employees are more likely to share content about your company
  • How frequently employees engage with social media and their motivations


  • The type of content employees prefer to share on social media and how that differs by age group.
  • Understanding the social media policy and how that impacts the likelihood of posting about your brand online.

Related Resource:

Practical Workbook to Help You Activate Your Employees

Our Employee Activation solution will help you extend your brand reach by empowering your employees with the digital skills and confidence to become your most trusted ambassadors on social media.

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Quote - Green Circle

Tribal Impact’s employee advocacy expertise shone through from first meeting through to launch of a successful trial and then onwards into the preparation of a detailed business case.

We trusted Tribal Impact’s approach and achieved excellent results faster than expected. Our training programme’s success and continued growth is because we have Tribal Impact on our team. We could not have wished for a better partner.

Andy Hooper, Senior Digital Marketing Manager

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Related Solution:

Learn how to activate your employees and reduce risk

Our Employee Activation solution will help you extend your brand reach by empowering your employees with the digital skills and confidence to become your most trusted ambassadors on social media.

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