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Beyond Vanity Metrics: Core KPIs That Determine Employee Advocacy Success

Learn How to Adopt and Optimise an Employee Advocacy Program with the Right Metrics in Place 

Employee advocacy can turn your workforce into your strongest marketing asset. When a program is well-planned, companies can yield countless benefits such as increased social media engagement, amplified brand reach and qualified leads.

For this reason, companies are tapping into the collective force of their employees’ social networks to achieve their marketing goals. However, many marketers are still measuring likes, impressions and comments. It’s time to go beyond vanity metrics and start measuring concrete targets which help drive marketing results. 

In this webinar, you will learn about:

► End-to-end attribution for employee advocacy

► Key objectives to set for a successful program

Optimising employee advocacy with data on content and adoption

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