Leveraging Influence to Drive a Connected Organisation and Employee-Led Buyer Journey
We've had the pleasure of partnering with Onalytica, who have produced this definitive guide to Employee Advocacy.
The guide takes an in-depth look at new frameworks and provides practical action plans on how brands can run integrated Employee Advocacy, Influencer Marketing and Social Selling programs with their employees, with content being at the heart of the strategy.
The buyer journey is changing; companies must adapt to this by becoming more connected than ever before. Creating a social business is the key to making this integration a success for both employees and brand.
The guide explores employee advocacy from start to finish with practical advice along the way:
- Background & Opportunity
- A Connected Organisation & Employee-Led Buyer Journey
- The Four Stages to Employee Advocacy
- Optimising Content Marketing
- The Similarities & Differences Between B2B & B2C
- Setting Objectives
- Employee Motivation & Enablement
- Measuring Success
Employee advocacy 2.0 will explore the whats, whys and hows when it comes to holistically linking up Employee Advocacy and Influencer Marketing programmes.