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Global Study: Tech Employees’ Social Media Presence & Influence

In partnership with Onalytica

Employees hold the key to creating credible content on behalf of your brand. Your experts are who your customers trust the most, according to Edelman research.

Partnering with Onalytica to create this study, we analysed 250K employees at the top 75 Global Tech brands to see which companies have the most influential employees on social media across different technology related topics.

This report will help you understand:

✔ How many active employees 70+ tech brands have on Twitter and LinkedIn

✔ Who the top influential employees are by category e.g. AI, Big Data, Smart Cities, Blockchain etc

✔ The impact of COVID-19 on employee conversations on Twitter and LinkedIn

✔ Average network sizes of employees by company

✔ Engagement rates that employees get receive on LinkedIn & Twitter

This report is a snapshot from which Tech brands can use to understand how they can grow their influence on social media via the trusted voice of their employees.

Topics analysed include:

    • AI and ML
    • Blockchain
    • Autonomous Vehicles
    • Big Data and Augmented Analytics
    • Cyber and Data Security
    • IoT
    • COVID-19
    • Future of Work
    • Cloud and Edge Computing
    • Digital Transformation
    • RPA
    • Climate and Sustainability
    • 5G
    • VR / AR
    • Advanced Manufacturing
    • Storage and Infrastructure
    • Smart cities and Infrastructure

Brands analysed include:

Adobe, Alcatel–Lucent, Amazon / AWS, Apple, Atos, Auth0, Bosch, Canon, Cisco, Citrix, Cloudera, CSC, Dassault Systemes, Dell, DXC, Equinix, Ericsson, F5, Facebook, Freshworks, Fujitsu, GE, Genpact, Google, Hitachi, HP, HPE, Huawei, IBM, Informa, Informatica, Intel, Intersystems, Intuit, Juniper Networks, Konica Minolta, Lenovo, LexisNexis, LG Electronics, Logica, Microsoft, Motorola, NEC, NetApp, Nokia, NTT, Nutanix, OpenText, Oracle, Palo Alto, Panasonic, Pure Storage, Qualcomm, Rackspace, Redhat, Ricoh, Sage, Salesforce, SAP, SAS, Service Now, Siemens, Snowflake, Splunk, Symantec, Tesla, Toshiba, UiPath, Unisys, Veritas, Vertex, VMWare, Workday, Zebra Technologies, ZTE





employee expert influencers featured