Hi there, this month we’re talking about the benefits of turning employees into influencers.
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Hi there,
Last week I celebrated with my mum (Pauline) who turned 70. Whilst constructing her cake (modelled on her two cats - not my best I'll admit) I had time to reflect.
I believe influence comes from passion and purpose.
Most organisations don't realise the potential influence they hold within their workplace. Discovering, enabling and activating employees as influencers can be beneficial to both employee and brand. It's also cost effective way to manage risk and create relevant content!
Employee Advocacy 2.0 aims to integrate Employee Advocacy, Social Selling and Influencer Marketing with the creation of valuable content to align with the buyer journey.
Brands need to rethink the way they approach influencer marketing. Those who don’t pay attention to these changes will find influencer marketing even harder.
Your employees represent the most credible voice of your brand. Having an effective employee advocacy programme scales the reach of your brand message and drives quality conversions.
By sharing brand-related content on social media, your employees can help you leverage your marketing strategy. Check out 5 top benefits of Employee Advocacy on social media.
LinkedIn hashtags were introduced in 2018. And while you may already be familiar with Instagram hashtags and Twitter hashtags, LinkedIn’s hashtag terrain is a little different from the other social networks.
There’s a good chance a prospective customer researching your solution will come across your LinkedIn Company Page along the way. This can certainly work to the seller’s advantage.
The evolution of the consumer journey has led to brands adapting to the changing times, and it's become critical to get the most out of a social media marketing strategy.
In addition to having excellent content on your website, it's also important to have a great content marketing strategy that drives traffic to your site.