Not rendering correctly? View this email as a web page here.

 

Hey {{contact.firstname}},

There’s a lot to love about February - sunny mornings, blooming daffodils and pancakes – yummy - take a look at Tribal’s effort here. Spring is on the way and it feels good.

This month I’m digging deep into employee generated content and employees as influencers. It’s a topic that has become increasingly popular with our customers.
tribal-pancake

Not surprising, given that 68% of B2B decision makers trust your technical experts above all other sources of company information (Edelman). 

For me, this is where employee advocacy meets influencer activation which then meets content marketing. When you look into your data, identify your most socially successful employees, onboard them in to an influencer activation program and then craft content around their passion – bingo! You’ve connected the dots and created an authentically inbound way of attracting your next customer.

Check out the Gartner report, the LinkedIn/Edelman study and the MarTech article about really focusing on crafting relevant thought leadership for your buyers.

See you next time!

Sarah

 
Fake Influence and Authenticity cartoon | Marketoonist | Tom Fishburne

How To Build A Pipeline Of Employee Expert Influencers #ExpertEmployees
 
 
How Internal Influencers Can Use Content To Grow Your Team #InternalInfluencers
 
 
Considering Influencer Marketing? Think Internal First #InternalInfluencers
 
 
How To Use Employee Advocacy To Create Powerful Brand Influencers #InternalInfluencers
 
 
Why You Should Integrate Influencer Marketing & Employee Advocacy #InfluencerMarketing
 
 
Employee Advocacy 2.0 By Onalytica & Tribal Impact #EmployeeAdvocacy
 
 
How To Leverage Your Internal Influencers #InternalInfluencers
 
 
Harnessing The Potential Of Employee-Generated Content #EmployeeGeneratedContent
 
 
4 Types Of Content Your Employee Generated Content Plan Must Have #EmployeeContent
 
 
What Is Employee Generated Content And How Brands Can Benefit From It #EmployeeContent
 
 
B2B Marketing Spotlight: Jay Baer On Employee Generated Content #EmployeeGeneratedContent
 
 
7 Reasons Why Employee Generated Content Will Boost Growth #EmployeeGeneratedContent
 
 
How B2B Companies Can Leverage Subject Matter Experts For Content Marketing #B2BMarketing
 
 
3 Ways Employee Content Boosts Your Word Of Mouth Strategy #EmployeeContent
 
 
What Is Employee Generated Content (EGC) And How Does It Support Social Advocacy? #EGC
 
 
3 Benefits Of Turning Expert Employees Into Brand Influencers #BrandInfluencers
 
 
How To Build B2B Thought Leadership With Content Marketing #ThoughtLeadership
 
 
Creating A Thought Leadership Marketing Plan #ThoughtLeadership
 
 
Thought Leadership Content ‘Significantly’ Impacts B2B Buying #ThoughtLeadership
 
 
Thought Leadership Marketing For The Subject Matter Expert #ThoughtLeadership
 
 
Reflections On The 2019 B2B Thought Leadership Impact Study #ThoughtLeadership
 
 
The Missed Opportunities In Today’s B2B Marketing Funnel #B2BMarketing
 
 
The State Of B2B Survey 2019 #B2BMarketing
 
 
Moving To ABM Maturity: 2019 ABM Benchmark Study #ABM
 
 
How LinkedIn Turns Up The Heat On Their Own Marketing Campaigns #B2BMarketing
 
 
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study #ThoughtLeadership
 
 
The New B2B Buying Process #B2BBuyers
 
Share Tribal Chatter: