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Hey there,

There’s a lot to love about February - sunny mornings, blooming daffodils and pancakes – yummy - take a look at Tribal’s effort here. Spring is on the way and it feels good.

This month I’m digging deep into employee generated content and employees as influencers. It’s a topic that has become increasingly popular with our customers.

Not surprising, given that 68% of B2B decision makers trust your technical experts above all other sources of company information (Edelman). 

For me, this is where employee advocacy meets influencer activation which then meets content marketing. When you look into your data, identify your most socially successful employees, onboard them in to an influencer activation program and then craft content around their passion – bingo! You’ve connected the dots and created an authentically inbound way of attracting your next customer.

Check out the Gartner report, the LinkedIn/Edelman study and the MarTech article about really focusing on crafting relevant thought leadership for your buyers.

See you next time!


Fake Influence and Authenticity cartoon | Marketoonist | Tom Fishburne

How To Build A Pipeline Of Employee Expert Influencers #ExpertEmployees
How Internal Influencers Can Use Content To Grow Your Team #InternalInfluencers
Considering Influencer Marketing? Think Internal First #InternalInfluencers
How To Use Employee Advocacy To Create Powerful Brand Influencers #InternalInfluencers
Why You Should Integrate Influencer Marketing & Employee Advocacy #InfluencerMarketing
Employee Advocacy 2.0 By Onalytica & Tribal Impact #EmployeeAdvocacy
How To Leverage Your Internal Influencers #InternalInfluencers
Harnessing The Potential Of Employee-Generated Content #EmployeeGeneratedContent
4 Types Of Content Your Employee Generated Content Plan Must Have #EmployeeContent
What Is Employee Generated Content And How Brands Can Benefit From It #EmployeeContent
B2B Marketing Spotlight: Jay Baer On Employee Generated Content #EmployeeGeneratedContent
7 Reasons Why Employee Generated Content Will Boost Growth #EmployeeGeneratedContent
How B2B Companies Can Leverage Subject Matter Experts For Content Marketing #B2BMarketing
3 Ways Employee Content Boosts Your Word Of Mouth Strategy #EmployeeContent
What Is Employee Generated Content (EGC) And How Does It Support Social Advocacy? #EGC
3 Benefits Of Turning Expert Employees Into Brand Influencers #BrandInfluencers
How To Build B2B Thought Leadership With Content Marketing #ThoughtLeadership
Creating A Thought Leadership Marketing Plan #ThoughtLeadership
Thought Leadership Content ‘Significantly’ Impacts B2B Buying #ThoughtLeadership
Thought Leadership Marketing For The Subject Matter Expert #ThoughtLeadership
Reflections On The 2019 B2B Thought Leadership Impact Study #ThoughtLeadership
The Missed Opportunities In Today’s B2B Marketing Funnel #B2BMarketing
The State Of B2B Survey 2019 #B2BMarketing
Moving To ABM Maturity: 2019 ABM Benchmark Study #ABM
How LinkedIn Turns Up The Heat On Their Own Marketing Campaigns #B2BMarketing
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study #ThoughtLeadership
The New B2B Buying Process #B2BBuyers
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