Build an authentic brand voice by highlighting the knowledge and expertise of your employee thought leaders. Create content that is aligned to the buyer journey and is customer-centric.
Use tools and techniques to identify topics and trends, allowing you to guide your experts with insights to help keep their content relevant. Create content clusters to ensure you're working to a plan that strengthens your SEO.
Create a culture of content and inspire your employees to be part of the brand conversation on social media. Enable employees to tell stories, structure content effectively and be able to publish with confidence.
According to LinkedIn, 75% of B2B buyers said the winning vendor’s content had a significant impact on their buyer decisions. At a time when much of the purchase decision process is being researched and conducted online, buyers are turning to content to inform, educate and entertain.
However, content supply exceeds content consumption significantly. Marketers have responded to the digital buyer by focusing on quantity rather than quality. The result? Noise. Too much for buyers to consume and less effective results for brands.
The challenge for marketers today is to motivate their employee experts to invest energy into creating credible content. These authentic sources are often closer to the buyer. They understand the market issues. They're listening to buyer concerns. They are well positioned to build influence within the market.
Our Expert Content Marketing Workshop is best suited for content and campaign marketing professionals who want to shift the messaging of their campaigns to be more emotive, human and credible. Take your influencer marketing strategy further by identifying, nurturing and creating expert influencers from within your business.
At Tribal Impact, we work with large and small organisations to activate their employees on social media - from coaching leadership to enabling sales to creating expert influencers. We join the dots between Content Marketing, Social Selling and Employee Advocacy.
+44 (0)208 1231662
hello@tribalimpact.com
Book a meeting
Tribal Impact Ltd
Langstone Gate
Solent Road
Havant PO9 1TR
United Kingdom