Employee Advocacy is about activating the voice of your employees on social media. Recognising that every employee will play a different role in your advocacy program is the first vital step. Elevating the social influence of your internal subject matter experts builds trust and credibility with your target audience. Enabling your wider employee community to adapt best practice social behaviours is key to protecting your brand reputation.
Employee Advocacy addresses training, tools and content in equal measure. Not every employee will want to be part of the program so it's important to identify your early adopters, optimise your license investment, increase utilisation and maximise the your content strategy within the platform. Understanding where your employees are starting from is critical.
Our Employee Advocacy Optimisation Service has been designed for organisations that have invested in employee advocacy tools but want to optimise their program.
We’ll dig deep into the data to highlight your top performing advocates, your social spammers who are potentially damaging your brand and work to understand your expert employee influencers in more detail.
The enterprise social impact quiz is the perfect baseline to launching an employee advocacy program.
Use the quiz as an opportunity to pinpoint your potential advocates. We can adapt the questionnaire to ask your employees if they want to be part of a wider social business program, that way you get to work with employees that are ready to commit their time.
The Employee Advocacy Launch Program is a 6-month structured set of activities to hand-hold you through the process of setting objectives, launching a tool and engaging your employees to use it.
We support businesses throughout the whole cycle - from assessing which tool is right for their business to communicating the launch internally plus everything in between.
The first step to advocacy is for employees to understand the 'dos and don'ts' when it comes to using social media in a professional environment.
The purpose of the Social Practitioner course is to provide an interactive learning experience for employees to learn not only the risks of using social media at work, but also how to react to different scenarios with confidence and well as protecting your brand reputation.