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Tribal Impact Webinar

How SAP Partner, In Cloud Solutions, Utilise Digital Marketing To Engage Online Decision Makers

In Cloud Solutions packs a punch when it comes to engaging their digital buyers online. 


Whilst they’re the largest specialist SAP Business ByDesign Consultancy in the UK and one of the very few accredited SAP Platinum Partners, they’re technically classified as a small business in the UK with less than 50 employees. 

Forrester research indicates that 92% of B2B purchases start with an online search and 68% of B2B buyers prefer to research online on their own.   Yet research from VisualObjects highlighted that just 29% of small businesses planned to use a website for the first time in 2020 and just 25% planned to start digital marketing. 

The global pandemic has forced many organisations to accelerate their use of digital platforms to engage remote audiences online and small businesses have the opportunity to move quickly and efficiently if they have a digital inbound strategy.

In this webinar Sarah is joined by Lucy Thorpe, Head of Content and Social Media for In Cloud Solutions, to discuss how she efficiently orchestrates a consistent approach to content production, social media and digital tracking. 

inbound marketing webinar

Watch The Webinar


This webinar is ideal for professionals who…

  • Work in a small business (10 – 50 employees)
  • Want to accelerate online marketing efforts but not sure how to start
  • Aren’t able to use traditional events as a way to engage buyers
  • Are curious to understand how digital marketing supports social/digital selling
  • Need to start planning their marketing budget and activities for 2021

Sarah Goodall - Tribal ImpactTribal Sarah_small

Founder @ Tribal Impact: Enabling Organisations Drive Revenue Growth Via Employee Social  Advocacy & Digital Selling

"I lead the tribe at Tribal Impact. We specialise in helping B2B organisations achieve revenue growth through an integrated approach to Employee Advocacy, Social Selling, Content Marketing and Social Media."


Lucy Thopre - In Cloud Solutions
lucy thorpe incloud solutions

Head of content & social media - digital marketing at In Cloud Solutions

I am a former BBC Radio Journalist who now creates vibrant digital content for In Cloud Solutions. With strong writing and editorial skills I build social media and content marketing strategies from tweets to white papers.