Not rendering correctly? View this email as a web page here.
Hi there,
What an amazing week – we’ve just got back from a blustery and wet trip to LinkedIn EMEA HQ in Dublin, Ireland (see photo). We were there to launch a global Social Selling enablement program for one of our customers. I’m so excited for the transformational journey our client is about to go on including leadership enablement, expert content production, social selling academy and account based focused sessions.
But we cannot rest. No! Even though I came back with a terrible cold we’re now busy preparing for our 2nd #SocBizExchange event next Wednesday at the Museum of London!
The event theme is 'Social Media Training; Activating Your Employee Voice At Scale'. We have expert speakers from Zurich and Xerox sharing their experiences of rolling out and scaling social business training within their organisations, and GuyKat, our e-learning partner, discussing the future of learning in the work-place. We’ll be tweeting a blogging about it next week. We’ve had a couple of people drop out so if you’re in London and want to come, let Fiona know and grab your space!
This month we’ve packed our Chatter full of content we’ve been reading across the social business topic so please enjoy our latest edition. Right, I’m off to pack goodies, print name badges and untangle lanyards ready for next week.
It's time to trust your employees on social media! Learn how to reduce risk to brand reputation by creating social media guidelines, including a social media policy and training.
Just to put things in perspective, no distress can match the fear of missing out: staying away from social media looks far more dreadful than struggling to keep it up.
Things can go wrong for a brand if they are associated with unfiltered social media content but, with the right guidelines and social media policies in place, the benefits can far outweigh the risks.
Building a social business requires a holistic approach and means adopting a social culture across the whole company, including the C-Suite. Lean what 'social business' really means in this in-depth blog.
Participation in your employee advocacy program should not be limited to the marketing team! All your employees have stories to share with your audience.
A key part of any employee advocacy strategy is content and if you're not thinking about content at the planning stages, you're likely to have a shock 6 months into the program when users start abandoning the platform.
Smarp has co-hosted with Sarah Goodall, the Founder & MD of Tribal Impact a breakfast workshop on launching a successful employee advocacy program. Discover the learnings from the event.
Employee Advocacy is largely based around trust. The Edelman 2019 study highlights that trust between employers and employees is at it's highest - now is the time to elevate this trust into advocacy.
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers.
In order to have success on LinkedIn, you need to understand how the LinkedIn algorithm works. We dive into the different filters of the LinkedIn algorithm and what you need to be aware of.
LinkedIn's Sales Navigator is an extremely powerful tool to have in your box, especially when running a social selling program. Find out how to get the most out of your investment with our 3 top tips!
Not sure whether to invest in LinkedIn Sales Navigator? This blog outlines the differences between LinkedIn Basic and LinkedIn Sales Navigator to help you decide if it's worth the money.
Start leveraging your internal influencers with a smart employee advocacy program. We break down tips to get started based on Onalytica's latest research.
Client testimonials are really valuable for any business. But once you've gone to the effort to collect and create them, what next? Discover 7 ways to use testimonials in your digital marketing mix.