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Morning there, or should I say Morning Campers?

That’s how I’m feeling because I’m writing this from a caravan, on a holiday park in what I can only describe as Vegas for kids. We’re visiting family in East Anglia and I’m quickly realising that holiday parks don’t make for great remote working locations.

This month our Chatter is about Account Based SMarketing – when sales and marketing combine efforts on target accounts. It’s a topic that many of our customers are talking about right now and we’ve recently run several Account Based Social Selling workshops.  Check out my latest blog on the topic.

When Social Sellers and Content Marketers join forces around specific accounts, they create more relevant content, optimise their paid social spend and increase the return on their LinkedIn Sales Navigator investment. We’ve collated some of our favourite articles on the topic below.

Well, prize bingo has just started in the entertainment lounge so eyes down for a full house. No idea what I’m talking about? Check out bingo language here. Very British and rather daft. 

Finally, we’re celebrating our “Knock At The Door” (bingo call for the number) Tribal birthday this month so a great excuse for a glass of bubbly and Krispy Kreme doughnut.  Huge thanks to our customers who trusted us and helped shape our adventure over the last few years. I’m very grateful and thankful to have you as customers.

Enjoy!
Sarah

 
Buyer Personas and ABM cartoon | Marketoonist | Tom Fishburne

Account Based Smarketing: Aligning Social Selling With Marketing #Smarketing
 
 
Why Account-Based Marketing Is Right For B2B #ABM
 
 
Measure And Improve Your ABM Progress With This Simple Model #ABM
 
 
5 Key ABM Takeaways From B2B Marketing's Ignite 2019 #IgniteB2B
 
 
The Ultimate Guide To Account-Based Marketing (ABM) #ABM
 
 
Why A B2B Account-Based Marketing (ABM) Strategy Must Be A Priority #B2BMarketing
 
 
What Is Account Based Marketing, Why You Should Adopt It, And How #ABM
 
 
Why You Should Integrate Social Selling As Part Of An ABM Program #SocialSelling
 
 
ABM, Sales Navigator And A 5 Step Process For Social Selling #SocialSelling
 
 
How To Combine Account Based Marketing And Social Selling #SocialSelling
 
 
Social Selling: Do You Know What Crystal Knows? #SocialSelling
 
 
Social Media Strategy For ABM: The Basics #SocialMedia
 
 
How To Use Social To Supercharge Your ABM Strategy #Social
 
 
Using Social Media To Support Your ABM Goals #SocialMedia
 
 
How Employees Can Amplify Account-Based Marketing at Your Company #EmployeeAdvocacy
 
 
Account-Based Marketing Needs a Personal Touch #EmployeeAdvocacy
 
 
7 Steps To Creating The Best ABM Campaign Ever With Advocacy #ABM
 
 
How To Engage Employees To Use Social Media Safely #SocialMedia
 
 
6 Steps To Becoming The Employer Of Choice In Our Digital Age #SocialBusiness
 
 
Social Business: The Subtle Art Of Social Reinvention #SocialBusiness
 
 
 
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