The concept of marketing a business has always been evolutionary. Market trends, current affairs, communication styles, even channels are always...
Life @ Tribal: The 5 Things I Learnt at Passle’s Rainmaker 2018
When I raised my hand to attend Passle’s first ever event Rainmaker 2018, I’ll be honest in saying I didn’t know what I’d put myself up for. A...
What Facebook Algorithm Changes Mean for Employee Advocacy
Brands are now scrambling to find new organic methods to reach their audience after Facebook has announced that page posts may have zero reach in...
Why Content Is The Glue That Bonds Marketing With Sales
You probably don’t realise this, but adhesives are in your life...everywhere! In your phone, in your car, in your computer, in your fridge, in...
Why Employee Advocacy is a Must Have for Brands Who Value Public Perception
Like happy customers, engaged employees have always been good for a brand. It’s well documented that they work harder and longer, recommend their...
3 Ways Employees Can Unintentionally Cause a Social Media Crisis
The number of smartphone owners is expected to reach 36% this year (Statista.com); when you consider this has grown from just 10% in 2011, it’s...
5 Step Social Media Training Program For Employees
You've been thinking about employee advocacy for some time. Your company is ready. Your employees are ready. But how do you pull a social media...
Know Your Advocates. Focus Your Social Training
Last Sunday saw the 36th London marathon take place and as an aspiring marathon runner (I’ve only ever managed a half marathon - a funny story if...
The Many Questions To Ask Before Investing In An Employee Advocacy Tool
This is my third and final post in a series around employee advocacy tools. The first addressed 19 employee advocacy tools worth checking out,...
