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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

What Is An Employee Persona? Here's How To Identify Your Expert Employees To Increase Brand Influence

When considering how best to implement an employee advocacy program, organisations can look at several aspects of the people with whom they want...

Why The Best Sales Leaders Are Digital First

Why The Best Sales Leaders Are Digital First

According to the World-Class Sales Practices Study, only 53% of sales people are meeting or exceeding their quotas.  The reason?  Modern...

3 Benefits Of Turning Expert Employees Into Brand Influencers

3 Benefits Of Turning Expert Employees Into Brand Influencers

When an organisation implements a successful employee advocacy program the results are tangible and compelling. 

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Social Advocacy Finalist At The B2B Marketing Awards  #B2BAwards

Last week we had the opportunity to join 800 people at the 2018 B2B Marketing Awards in London.  A celebration of the best marketing campaigns and...

Digital Selling: Being Relevant, Regular and Ready with Stuart Lewis, SAP

Digital Selling: Being Relevant, Regular and Ready with Stuart Lewis, SAP

 Stuart Lewis is a Sales Director in SAP’s Customer Experience sector. He’s worked for the organisation in various roles for just under 4 years....

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Lessons From Amazon: Why Employee Advocacy Needs Authenticity

Guest blog by Alex Bourgeois

Ahead of the holiday season where thousands of hires will be necessary to cope with the Christmas orders, Amazon...

Authentic Marketing:  Why It's Time To Activate Your Employee Voice

Authentic Marketing:  Why It's Time To Activate Your Employee Voice

I bought a car seat for my 5 year old daughter at the weekend and like most buyers, I started with Google.  Tap, tap, tap.   I review the options...

How to Improve Employee Communication in the Workplace: Four Top Tips

How to Improve Employee Communication in the Workplace: Four Top Tips

According to Gallup, 74% of employees feel that they’re missing out on company information and news and other research suggests that only four in...

What Facebook Algorithm Changes Mean for Employee Advocacy

What Facebook Algorithm Changes Mean for Employee Advocacy

Brands are now scrambling to find new organic methods to reach their audience after Facebook has announced that page posts may have zero reach in...

Social Business Predictions For 2018...And Beyond

Social Business Predictions For 2018...And Beyond

Happy New Year!  Seems strange to say that when we're almost hitting the middle of the month.  Last January I wrote a post titled My Social...

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