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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

How To Motivate Your Experts To Create Amazing Content

How To Motivate Your Experts To Create Amazing Content

“What’s in it for me?” When motivating your subject matter experts to create content, it’s time to look beyond leaderboards and financial...

How To Make The Most Of LinkedIn Groups

How To Make The Most Of LinkedIn Groups

LinkedIn Groups are a great way to connect with like-minded people. They can also help to build your brand reach and endorse your credibility as a...

Goodbye Funnel & Hello Flywheel

Goodbye Funnel & Hello Flywheel

I can’t remember the last time I followed the textbook linear buyer journey. The one where I’d walk into a shop, listen to the sales rep inform me...

How To Really Increase Your LinkedIn SSI Score To 70

How To Really Increase Your LinkedIn SSI Score To 70

I have mixed views on LinkedIn’s SSI score (Social Selling Index). Part of me thinks it’s a very clever tool that LI has developed to keep you on...

4 Social Networking Tips You Need No Matter Your Goal

4 Social Networking Tips You Need No Matter Your Goal

Networking. Images of suits and small talk. Handshakes and business cards. The thought of it sends an introvert like me into flight mode....

How To Work The LinkedIn Algorithm In 2019

How To Work The LinkedIn Algorithm In 2019

Just when you think you’ve cracked it, the LinkedIn algorithm is updated. Here’s what you need to know about the update (and a few tips on how to ...

How To Optimise Your LinkedIn Profile

How To Optimise Your LinkedIn Profile

LinkedIn has seen huge growth over the past few years and whilst it used to be the place you ‘put’ your CV and looked for a job, today the...

5 LinkedIn Connection Requests That Will Get You Rejected

5 LinkedIn Connection Requests That Will Get You Rejected

Just recently I've noticed a flurry of random LinkedIn connection requests.  I'm finding myself ignoring more than accepting these days which has...

Why Should Employees Invest In Their Personal Brand?

Why Should Employees Invest In Their Personal Brand?

It's not always easy engaging employees to participate in a Social Advocacy or Social Selling program.  No time.  Not interested.  Social is for...

How To

How To "Live-Tweet" A Business Event In 4 Simple Steps

Six years ago I managed the social media campaign surrounding SAPs prestigious customer event #SAPPHIRENOW Madrid.   In fact, I loved it so much...

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