Blog

“What’s in it for me?” When motivating your subject matter experts to create content, it’s time to look beyond leaderboards and financial...

LinkedIn Groups are a great way to connect with like-minded people. They can also help to build your brand reach and endorse your credibility as a...

I can’t remember the last time I followed the textbook linear buyer journey. The one where I’d walk into a shop, listen to the sales rep inform me...

I have mixed views on LinkedIn’s SSI score (Social Selling Index). Part of me thinks it’s a very clever tool that LI has developed to keep you on...

Networking. Images of suits and small talk. Handshakes and business cards. The thought of it sends an introvert like me into flight mode....

Just when you think you’ve cracked it, the LinkedIn algorithm is updated. Here’s what you need to know about the update (and a few tips on how to ...

LinkedIn has seen huge growth over the past few years and whilst it used to be the place you ‘put’ your CV and looked for a job, today the...

Just recently I've noticed a flurry of random LinkedIn connection requests.  I'm finding myself ignoring more than accepting these days which has...

It's not always easy engaging employees to participate in a Social Advocacy or Social Selling program.  No time.  Not interested.  Social is for...

Six years ago I managed the social media campaign surrounding SAPs prestigious customer event #SAPPHIRENOW Madrid.   In fact, I loved it so much...