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    Blog

    Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

     

    How To Use Emojis In B2B Marketing For 💥🙌 Success

    How To Use Emojis In B2B Marketing For 💥🙌 Success

    When the team behind Oxford Dictionaries named the ‘Face with- Tears of Joy’ 😂emoji as word of the year 2015, it wasn’t met with tears of joy by...

    25 Of The Best Sales And Marketing Alignment Statistics

    25 Of The Best Sales And Marketing Alignment Statistics

    Sales and marketing alignment is fast becoming one of the biggest focus areas for organisations so we’ve brought together the most interesting,...

    How To Map The Buyer Journey In A Changing Landscape

    How To Map The Buyer Journey In A Changing Landscape

    It's now harder to map the buyer journey as it's become much more complicated. But that's precisely why it's more crucial to do so.The B2B buyer...

    How To Use LinkedIn Polls For Better Engagement

    How To Use LinkedIn Polls For Better Engagement

    LinkedIn has recently brought back its polls feature after retiring it in 2014. The rollout started last month, with members slowly being given...

    How Marketing Should Use LinkedIn Live Events

    How Marketing Should Use LinkedIn Live Events

    LinkedIn has combined its Live streaming and Events features to come up with its latest offering: Live Events. Using these, businesses can...

    How To Adapt Your Digital Marketing Approach In Times Of Crisis

    How To Adapt Your Digital Marketing Approach In Times Of Crisis

    At the time of writing this blog, we are in the midst of the coronavirus outbreak. It’s a difficult time for everyone and many businesses are...

    Why The Best Marketers Are Curious

    Why The Best Marketers Are Curious

    If there’s one skill a marketer needs to adopt in 2020 and beyond, it’s curiosity. Curious marketers ask questions, want to learn and walk in...

    Why You Should Use Twitter For Inbound & How To Stand Out

    Why You Should Use Twitter For Inbound & How To Stand Out

    Think Twitter and you probably think of A-lister feuds and breaking news. Not always as an inbound marketing tool. But you can - and should -...

    How To Create Content Offer Landing Pages That Actually Convert

    How To Create Content Offer Landing Pages That Actually Convert

    Landing pages are a vital part of any inbound marketing strategy. They allow us to turn unknown website visitors into known contacts or leads....

    Sales & Marketing: Who Should Align To Who?

    Sales & Marketing: Who Should Align To Who?

    As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.  

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