As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.
5 Key ABM Takeaways From B2B Marketing's Ignite 2019
Last week I attended B2B Marketing’s Ignite 2019 conference for the first time – it’s been one I’ve had my eye on for a while and this year I was...
How To Research Keywords And Hashtags For Social Media Content
Today more than ever, social media is being used as a way of finding information and answering questions. Many people turn to social networks...
7 Ways To Use Testimonials In Your Digital Marketing Mix
We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...
Goodbye Funnel, Hello Flywheel - #TribalSketch
At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....
Channel Partners Should Adopt Employee Advocacy Approach
Channel partners face some key challenges today as digital disruption transforms business processes, necessitating some fundamental changes in...
How Marketing Can Use PointDrive to Support Social Selling
Almost a year ago LinkedIn announced the release of PointDrive - a professional way to share personalised content to buyers. It's only available...
What Facebook Algorithm Changes Mean for Employee Advocacy
Brands are now scrambling to find new organic methods to reach their audience after Facebook has announced that page posts may have zero reach in...
How Digital Transformation Changed the Marketing & Sales Relationship
Digital transformation has radically changed the buyer journey. The wealth of company content available online means that customers are savvy and...
Capturing Your Audience in a Heartbeat with Your Content
In the age of social selling, relationships are key. Good quality content will help create a following and ensure your customers feel that you add...
