Blog

Channel partners face some key challenges today as digital disruption transforms business processes, necessitating some fundamental changes in...

Almost a year ago LinkedIn announced the release of PointDrive - a professional way to share personalised content to buyers. It's only available...

Brands are now scrambling to find new organic methods to reach their audience after Facebook has announced that page posts may have zero reach in...

Digital transformation has radically changed the buyer journey. The wealth of company content available online means that customers are savvy and...

In the age of social selling, relationships are key. Good quality content will help create a following and ensure your customers feel that you add...

Modern marketers are multitasking, multi-dimensional masters of marketing (now, there’s a tongue twister!)  They need to understand, coordinate...

Social media planning is tricky business if you don’t have a structure to follow.  A couple of months ago I led two separate workshops guiding...

Six years ago I managed the social media campaign surrounding SAPs prestigious customer event #SAPPHIRENOW Madrid.   In fact, I loved it so much...

As I travelled on the London Underground recently, I noticed a huge advertising campaign by Apple. They’ve covered some of the tube stations with...