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Blog

Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

The Power Of Content Marketing For B2B Businesses

The Power Of Content Marketing For B2B Businesses

72% of marketers say that a good content strategy is key to their success. When marketers prioritise blogging, they’re 13x more likely to see...

How To Create Content Offer Landing Pages That Actually Convert

How To Create Content Offer Landing Pages That Actually Convert

Landing pages are a vital part of any inbound marketing strategy. They allow us to turn unknown website visitors into known contacts or leads....

Sales & Marketing: Who Should Align To Who?

Sales & Marketing: Who Should Align To Who?

As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.  

5 Key ABM Takeaways From B2B Marketing's Ignite 2019

5 Key ABM Takeaways From B2B Marketing's Ignite 2019

Last week I attended B2B Marketing’s Ignite 2019 conference for the first time – it’s been one I’ve had my eye on for a while and this year I was...

How To Research Keywords And Hashtags For Social Media Content

How To Research Keywords And Hashtags For Social Media Content

Today more than ever, social media is being used as a way of finding information and answering questions. Many people turn to social networks...

7 Ways To Use Testimonials In Your Digital Marketing Mix

7 Ways To Use Testimonials In Your Digital Marketing Mix

We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...

8 Of The Best Employee Advocacy Blogs Of 2018

8 Of The Best Employee Advocacy Blogs Of 2018

There's no doubt that 2018 was the year when organisations woke up to the power of employee advocacy.  As organisations face lower organic social...

Goodbye Funnel, Hello Flywheel - #TribalSketch

Goodbye Funnel, Hello Flywheel - #TribalSketch

At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....

Which Department Should Own the Employee Advocacy Program?

Which Department Should Own the Employee Advocacy Program?

When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...

Employee-led Marketing Can't Survive Without Quality Content

Employee-led Marketing Can't Survive Without Quality Content

The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...

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