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Blog

Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

How To Use Emojis In B2B Marketing For 💥🙌 Success

How To Use Emojis In B2B Marketing For 💥🙌 Success

When the team behind Oxford Dictionaries named the ‘Face with- Tears of Joy’ 😂emoji as word of the year 2015, it wasn’t met with tears of joy by...

25 Of The Best Sales And Marketing Alignment Statistics

25 Of The Best Sales And Marketing Alignment Statistics

Sales and marketing alignment is fast becoming one of the biggest focus areas for organisations so we’ve brought together the most interesting,...

A Comparison Of 4 Major Royalty Free Image Platforms For Blog Posts

A Comparison Of 4 Major Royalty Free Image Platforms For Blog Posts

Royalty free images have come a long way from their stereotypical, posed and staged "stock photo". Now there is a range of platforms that provide...

How To Map The Buyer Journey In A Changing Landscape

How To Map The Buyer Journey In A Changing Landscape

It's now harder to map the buyer journey as it's become much more complicated. But that's precisely why it's more crucial to do so.The B2B buyer...

The Power Of Content Marketing For B2B Businesses

The Power Of Content Marketing For B2B Businesses

72% of marketers say that a good content strategy is key to their success. When marketers prioritise blogging, they’re 13x more likely to see...

How To Create Content Offer Landing Pages That Actually Convert

How To Create Content Offer Landing Pages That Actually Convert

Landing pages are a vital part of any inbound marketing strategy. They allow us to turn unknown website visitors into known contacts or leads....

Sales & Marketing: Who Should Align To Who?

Sales & Marketing: Who Should Align To Who?

As a B2B marketer in the technology industry, my career has largely focused around serving my internal customer – sales.  

5 Key ABM Takeaways From B2B Marketing's Ignite 2019

5 Key ABM Takeaways From B2B Marketing's Ignite 2019

Last week I attended B2B Marketing’s Ignite 2019 conference for the first time – it’s been one I’ve had my eye on for a while and this year I was...

How To Research Keywords And Hashtags For Social Media Content

How To Research Keywords And Hashtags For Social Media Content

Today more than ever, social media is being used as a way of finding information and answering questions. Many people turn to social networks...

7 Ways To Use Testimonials In Your Digital Marketing Mix

7 Ways To Use Testimonials In Your Digital Marketing Mix

We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...

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