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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

5 Key ABM Takeaways From B2B Marketing's Ignite 2019

5 Key ABM Takeaways From B2B Marketing's Ignite 2019

Last week I attended B2B Marketing’s Ignite 2019 conference for the first time – it’s been one I’ve had my eye on for a while and this year I was...

How To Research Keywords And Hashtags For Social Media Content

How To Research Keywords And Hashtags For Social Media Content

Today more than ever, social media is being used as a way of finding information and answering questions. Many people turn to social networks...

7 Ways To Use Testimonials In Your Digital Marketing Mix

7 Ways To Use Testimonials In Your Digital Marketing Mix

We’ve all heard it a hundred times: people buy from people. But increasingly in this digital age, people also listen to people before making a...

8 Of The Best Employee Advocacy Blogs Of 2018

8 Of The Best Employee Advocacy Blogs Of 2018

There's no doubt that 2018 was the year when organisations woke up to the power of employee advocacy.  As organisations face lower organic social...

Goodbye Funnel, Hello Flywheel - #TribalSketch

Goodbye Funnel, Hello Flywheel - #TribalSketch

At INBOUND 2018, HubSpot introduced their new concept for attracting, engaging and delighting customers using inbound methods – the flywheel....

Which Department Should Own the Employee Advocacy Program?

Which Department Should Own the Employee Advocacy Program?

When an employee advocacy program is launched, its departmental ownership can create problems. It could be owned by a variety of departments,...

Employee-led Marketing Can't Survive Without Quality Content

Employee-led Marketing Can't Survive Without Quality Content

The modern buyer wants to be educated and informed, rather than sold to. Our ability to research and choose is hugely amplified in today’s digital...

Dear Marketing, I Need Content.  Best Regards, Sales

Dear Marketing, I Need Content.  Best Regards, Sales

Thanks for your email (dated January 2016).  It’s taken me a while to get back to you – apologies for that – but I need your help.

4 Types of Content Your Employee Generated Content Plan Must Have

4 Types of Content Your Employee Generated Content Plan Must Have

According to the Content Marketing Institute around 50% of B2B marketers say they struggle to create content consistently. With this in mind,...

6 Study-Backed Benefits of Blogging for B2B Marketing

6 Study-Backed Benefits of Blogging for B2B Marketing

Business blogging is a type of B2B marketing that increases your brand awareness and builds meaningful relationships with your prospects. With 9...

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