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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

How To Use Employee Advocacy To Create Powerful Brand Influencers

How To Use Employee Advocacy To Create Powerful Brand Influencers

So integral is social media to everything we do these days, it’s hard to know whether it is the proverbial chicken or the egg in our...

Customer Experience: Is It Time To Brand Flip?

Customer Experience: Is It Time To Brand Flip?

As I travelled on the London Underground recently, I noticed a huge advertising campaign by Apple. They’ve covered some of the tube stations with...

Have A Social Summer: Tips For Facebook

Have A Social Summer: Tips For Facebook

Okay - the summer may be coming to a close in most European countries but I'm still going to write-up my "SAP Social Summer Series".  Every week...

Have A Social Summer: Tips For LinkedIn

Have A Social Summer: Tips For LinkedIn

As outlined previously on this blog, I’m running a Social Summer program for SAP employees who want to learn more about social networking and how...

Social Media & Marketing Megaphones: 5 Tips For Engaging Your Community

Social Media & Marketing Megaphones: 5 Tips For Engaging Your Community

Social media in B2B marketing is a fascinating place to be at the moment.  The temptation to chase after the latest shiny object and figure out it...

How Are Your Employees Really Rating Your Business On Social Media?

How Are Your Employees Really Rating Your Business On Social Media?

What do your employees think about your business?  What experience do they take with them when they leave? Are they rating your business on social...

Celebrity Employees: What HR Can Learn From The Rooney Fiasco

Celebrity Employees: What HR Can Learn From The Rooney Fiasco

I'm sat on a flight to the UK and I have just finished reading an article in the paper about the noise that surrounded Wayne Rooney last week.  It...

Selling...The Social Way

Selling...The Social Way

Just recently I had a chat with a friend who works as a sales professional in the IT industry.  He's a sociable guy and his customers enjoy...

Career Branding Vs Personal Branding: Any Difference?

Career Branding Vs Personal Branding: Any Difference?

Some time ago I read a blog article from an old colleague of mine (Jeremiah Owyang) about the difference between a personal branding and a career...

First Impressions Count: Receptionists Can Make Or Break A Brand Experience

First Impressions Count: Receptionists Can Make Or Break A Brand Experience

I'm not a huge Little Britain fan but I can't help but laugh at the Carol Beer sketches.  Partly because I'm just astounded by the rudeness of the...

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