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Our latest thoughts about the world of Social Business, Social Selling & Employee Advocacy

 

Why Content Is The Glue That Bonds Marketing With Sales

Why Content Is The Glue That Bonds Marketing With Sales

You probably don’t realise this, but adhesives are in your life...everywhere!  In your phone, in your car, in your computer, in your fridge, in...

The End Of Marketing As We Know It Today?

The End Of Marketing As We Know It Today?

A few weeks ago I was asked "Why do you work in Marketing?" and I struggled. Truth be known, I don’t know why I am a marketer. In college, I...

Message To B2B Marketers: Go Digital Or Go Home

Message To B2B Marketers: Go Digital Or Go Home

Last week  I presented my views on digital marketing at the B2B Marketing Conference in London - you can view the presentation on Slideshare here...

7 Steps To Building A Social Business

7 Steps To Building A Social Business

Building a social business is much like building a house.  Trust me.  I know.  As I write I have the diggers on-site laying the foundations for...

Social Media & Marketing Megaphones: 5 Tips For Engaging Your Community

Social Media & Marketing Megaphones: 5 Tips For Engaging Your Community

Social media in B2B marketing is a fascinating place to be at the moment.  The temptation to chase after the latest shiny object and figure out it...

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Read what our team are saying about the latest social business and employee advocacy news.  Even more insights here.

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