Blog

Sales and marketing alignment is fast becoming one of the biggest focus areas for organisations so we’ve brought together the most interesting,...

LinkedIn has combined its Live streaming and Events features to come up with its latest offering: Live Events. Using these, businesses can...

Knowing what to post on your B2B social media channels at this time is difficult. Striking a balance between positivity and empathy for people's...

If there’s one skill a marketer needs to adopt in 2020 and beyond, it’s curiosity. Curious marketers ask questions, want to learn and walk in...

Last week I attended B2B Marketing’s Ignite 2019 conference for the first time – it’s been one I’ve had my eye on for a while and this year I was...

Having an official Social Selling program within your organisation is one thing. Maybe you made the crucial business decision to change to a...

You probably don’t realise this, but adhesives are in your life...everywhere!  In your phone, in your car, in your computer, in your fridge, in...

A few weeks ago I was asked "Why do you work in Marketing?" and I struggled. Truth be known, I don’t know why I am a marketer. In college, I...

Last week  I presented my views on digital marketing at the B2B Marketing Conference in London - you can view the presentation on Slideshare here...

Building a social business is much like building a house.  Trust me.  I know.  As I write I have the diggers on-site laying the foundations for...