2017 Social Business Practitioners On Twitter #OctoLeader

OctoLeader-Banner-2017.jpg 

Just three months ago my good friend (Cheryl Burgess from Blue Focus Marketing @BlueFocus) and I put out a call for people to nominate Social Business Practitioners.  By definition, these people are working within their organisation to transform the way they integrate social media throughout their business, either through employee advocacy, social selling, social recruitment or social media marketing.

Well, we had some amazing nominations and this week we're excited to share the results - a diverse list of marketing leaders from across all industries.

We have people from FMCG, technology, logistics and retail.  From beloved branding gurus like Tom Peters @Tom_Peters to up-and-comers like Lee van Loggerenberg @leevanlog, you’re sure to learn something useful from the brilliant minds making up the 2017 #OctoLeader Award.

For your convenience, we've added them all to a Twitter list here.  So, without further delay, here are your top 100 presented in alphabetical order:

1

 

David Aaker

David Aaker

@DavidAaker

Vice-Chairman of , a global consultancy, Professor Emeritus, UC Berkeley, Author of Brand Relevance: Making Competitors Irrelevant.

2

Jennifer Aaker

Jennifer Aaker

@aaker

General Atlantic Professor of Marketing, Stanford GSB. Author of The Dragonfly Effect.

 3

Sandy Adam

Sandy Adam

@SandyAdam

Digital Mktg Pro-Travel Junkie – Mgr. Global Mktg Opinions my own linkedin.com/in/sandyadam/

 4

William Arruda

William Arruda

@WilliamArruda

Personal branding expert. Motivational speaker. Bestselling author. Lover of all things urban. Twizzler addict. Eternal optimist.

5

Brad Batesole

Brad Batesole

@Bradbatesole

Staff marketing author  & an innovative growth marketing consultant. Born to be wired®

 6

Judy Bellem

Judy Bellem

@JudyBellem

 marketer and evangelist  Humanize Your Brand Social Advocate Leader

 7

Sonja Bellem

Sonja Bellem

@SonjaBellem_

Social Media Influencer | Inbound Marketing Enthusiast | Power Brand Builder | Founder of Bennington Brookstone @sonjabellem

 8

Ben Blakesley

Ben Blakesley

@benunh

Author of and co-founder of conference . Leading social at . Living the Trifecta: , & .

9

Kirsten Boileau

Kirsten Boileau

@kirstenboileau

Social Selling lead @ SAP, tweeting about #SAP, #SocialSelling & #salesenablement. Mom of 3! Views are my own.

10

David Briar

David Brier

@davidbrier

Ranked #3 Worldwide for  on Klout, Fast Company blogger, Rebranding dude, Shark Tank fan, Coffee/chocolate lover. Featured on  

 

11

Mark Burgess

Mark Burgess

@mnburgess

TEDx Speaker, President Bestselling Author  | Forbes Top 100 Must-Follow Marketing Minds l 2X Course Author 

 

12

Aviv Canaani

Aviv Canaani

@avivdc

Digital, Social, Content, Demand Generation and other marketing buzzwords @IBM. US born, Israeli raised. On comeback tour after @DukeFuqua MBA.

 

 

13

Nolan Carleton

Nolan Carleton

@ParsleyCarleton

Leading AT&T Internal Social Engagement, including Social Circle Black Belt | Opinions are MINE!

14

Bart Casabona

Bart Casabona

@BartCasabona

Director, Social Media. My tweets=my opinion. My thing: dreaming big & knowing how to tether great ideas to realistic, engaging biz plans. Cheers!

15

Dorie Clark

Dorie Clark

@dorieclark

Contributor to  & ; marketing strategist & speaker;  prof; author of Stand Out & Reinventing You.

16

Jennifer Cleary

Jennifer Cleary

@JenClearyatWork

Wonky explorer of the space between higher ed & the economy, sometimegardner, francophile, and lover of music, photography and beautiful chaos.

17

Carmen Collins

Carmen Collins

@CShirkeyCollins

#SocialMedia Pro of 2016 | Lead Maker of Socialz for -winning @WeAreCisco (my views)| Traveler | Author | #TWD fan | Wife & cat mom | #UVA grad

18

JoAnn Corley

JoAnn Corley

@joanncorley

On a mission to put the human back in human resources | Top 100 HR-Mgt Experts to follow | Founder-The Human Sphere | Biz Writer_Huff Post

 

 

19

Katie Cornish

Katie Cornish

@Lookoutstrat

Director, Social Media & Digital Communications  / Looking out for the best social strategies / Opinions/tweets my own

 

20

François d'Anselme

Francois d’Anselme

@FrancoisdAnselm

Head of Global #SocialBusiness Center @Atos Passionate by #socbiz #ESN #BigData #DigitalTransfo #DataViz #Analytics #SocialCollaboration #FrenchTech #VivaTech

 

21

Francois d'Essertaux

Francois d’Essertaux

@francoisdex

Tech, sustainable & social Innovations | Daydreamer | People above all! | Head of #Digital Marketing @SAPfrance / Views my own

22

Lee Diaz

Lee Diaz

@LeeDiaz24

World traveler. Photographer. Runner. Music addict. DJ. Social at @HiltonWorldwide. @ProjectLivnWell co-founder. My thoughts are my own.

23

David Edelman

David Edelman

@davidedelman

Chief Marketing Officer: Aetna, Inc. Building leading marketing/digital team in healthcare & driving experiences across the health journey Views are my own.

24

Devon Eyer

Devon Eyer

@DevonEyer

Connector, Curator, Cheese mover | aka Devon Bowers & Mama to #BabyBowers | cupcake lover | #JNJ Workforce Engagement & Advocacy Leader | opinions, mine.

 

25

Jonathan Ferrar

Jonathan Ferrar

@jaferrar

Consultant | Speaker | Advisor |  |  | Co-Author  | Photographer | Tennis player

 

26

Jon Ferrara

Jon Ferrara

@Jon_Ferrara

Pioneer & creator of #CRM solutions, CEO – Nimble, Founder of GoldMine. Interests; #SocialSelling, Social Business, Customer Lifecycle, Acquisition & Retention.

 

27

Michael Fleischner

Michael Fleischner

@mfleischner

Marketing personality, Entrepreneur, Author, and living in the moment. Michael has appeared on ABC World News, The TODAY Show, and Bloomberg Radio.

28

Jez Frampton

Jez Frampton

@jezframpton

Global CEO of Interbrand. Brands have the power to change the world, so let's make the world a better place for all of us.

29

Nis Frome

Nis Frome

@nisfrome

Enabling product teams to experiment faster with 

30

Ziad Gebran

Ziad Gebran

@zgebran

Professionnel de com institutionnelle, amateur de compol, observateur de transfo digitale. Dir Conseil chez  et auteur de

 

31

Carlos Gil

Carlos Gil

@carlosgil83

Social Media, @BMCSoftware. Former, @LinkedIn. Columnist, @Inc. Award-winning @Snapchat Storyteller. Speaker Bookings: [email protected] (Se habla Español)

 

32

Becky Gloyne

Becky Gloyne

@beckygloyne

Head of Employer Branding - ESSA  (ex  ) Social Media | Employer Branding | Employee Advocacy | Hard Working Mummy. Join us

 

33

 

Andrew Grill

@AndrewGrill

The Practical Futurist. Global Managing Partner . Husband & Dad. 3 x TEDx & International Keynote Speaker. Blog @  Views own

34

Claire Grove

Claire Grove

@ReferenceQueen

All things customer advocacy & evidence at Microsoft. I typically tweet about marketing, storytelling, business & other ‘stuff’. Views are my own.

35

Shea Hanson

Shea Hanson

@sheamichelle

Manager of Content: Business Skills Training  +  | PMP | Talk to me aboutelearning

 

36

Julie Hayes

Julie Hayes

@hartstein_jbh

Southerner, Tar Heel, CA transplant, Wifey, Mom, Bourbon enthusiast and  Brand Gal. Opinions/Tweets are my own.

37

Catharine Hays

Catharine Hays

@Catharinehays

Director, Wharton’s Future of Advertising Program. Reinventing the scope, practice and value of advtsg. Passion: advtsg w/ positive biz AND social impact

 

38

 

Elizabeth Hitchcock

@ElizHitchcock

Founder & CEO, New Venture. Help people to bring their Strongest Selves to their Toughest Challenges.

 

39

Judy Hsu

Judy Hsu

@JudyHsuABC7

Anchor of ABC7 Eyewitness News at4pm and 11am mmyWinner #Momof4 #ChicagoGal

 

40

Kim Jokisch

Kim Jokisch

@kimjokisch

Director, Employment Branding + Experience  family cuddler, worldtraveller, food lover

41

Brian Kalis

Brian Kalis

@bkalis

Managing Director driving  through . Family guy. Runner. Reader. Music Lover. Tweets my own.

42

Tony Karrer

Tony Karrer

@tonykarrer

Early-stage part-time CTO, software/web/mobile/data development, Founder Aggregage.

43

Julie Kehoe

Julie Kehoe

@kimjokisch

VP of Comms for Domo. Secret desire to be talk show host. Can channel Ethel Merman when singing. Blessed withamazing family. My opinions are my own.

 

44

Annalie Killian

Annalie Killian

@maverickwoman

Human Networks Founder FirstMover. Shakes things up, connects people & dots. Tweets my own, not an endorsement

 

45

Zion Kim

Zion Kim

@ZionK20

Connector of people and ideas. Founder  – I help with  & 

46

Russ Klein

Russ Klein

@KleinRuss

CEO, The American Marketing Association.

47

Rachel Kneen

Rachel Kneen

@RachKneen

Social Media lead at . Ex . Random musings. Ddisproportionateamount of food tweets. All views definitely mine.

48

Randy Ksar

Randy Ksar

@djksar

work for Passionate about developers, running #parenting

49

Jason Laird

Jason Laird

@jasonlaird

Head of Comms and Social . Guitars. Music. FB Holden.

 

50

Laura Lamard

Laura Lamard

@Laura_Lamard ‏

Digital frenchie . I tweet about social selling, jokes, start-up ideas and a lot more! My tweets are my own.

 

51

Keith Lewis

Keith Lewis

@KeithLewisComms ‏

 & /bod at Zurich Insurance (). Rugby ref and TMO. Husband. Daddy. Busy! Views are my own.

 

52

Paul Lewis

Paul Lewis

@paul_a_lewis

#SocialMedia #Marketing, #LinkedIn #SocialSelling Pro, Passion for Tech, Design, Creativity. #Running #F1 & #COYS fan. Work for ; Opinions my own.

53

Jessica Longly

Jessica Longly

@CDW_Jessica

Empowering CDW Coworkers to Build Valuable Relationships on Social Media | Former TV News Producer |  | My tweets are mine |

54

Casey Lucas

Casey Lucas

@caseycrl

#BigData #Analytics #Cloud #IoT #AI #Digital Executive for @PragmaticWorks enabling #SMB, #startups, #orgs to succeed. A #Social & #CX champion. Views are mine.

55

Phil Lurie

Phil Lurie

@pmlurie

#Socialselling lead at #SAP. Techie with a strong M&A, IT, Security and management background. Grad of #RPI and Stevens Tech.

 

56

Cathy Martine

Cathy Martine

@martine_cathy

Telecom executive –alum of MIT (MS) and NYU (MBA). Mentor & advocate of diversity. Proud of my awesome family – accomplished husband & 2 great children!

 

57

Lucas Mast

Lucas Mast

@sneakrz

VP, Corporate Social Media at Visa. Sneaker collector. Yorkie owner. Palm Springs fan. And while heart is in SF, Walnut Creek is now home. All opinions my own.

 

58

Peter Methot

Peter Methot

@PeterMethot

Husband. Dad. Entrepreneur. Marketer. FL Gator. RU Knight. Good Skier. Terrible Golfer. Work . Enjoy driving change.

59

Jolie Miller

Jolie Miller

@joliemiller

 . Learner. Hiker. PMP. Author. Coffee. Mischief. Tweets about life, leadership, business, tech. 

60

Paul Miller

Paul Miller

@paulmillersays

CEO and Founder, Digital Workplace Group. Author “The Digital Workplace”. Co-author of “The Digital Renaissance of Work”™ (October 2014 Gower).

61

Alex Molinaroli

Alex Molinaroli

@amolinaroli

Chairman & CEO, . One of 130,000 employees making a difference and building the future. Tweets are my own.

 

62

 

Brian Moran

@brianmoran

Helping  & marketers navigate the small-to-midsize business marketplace. Ex . & .

 

63

Lori Moreno

Lori Moreno

@LoriMoreno

PR Speaker Promote Brand Luxury Market Influencers Celebrities Bloggers  Grow Client’s Reach 

 

64

Caroline Munoz

Caroline Munoz

@carriemunoz

Caroline Munoz is an UNG marketing professor sharing marketing, technology, and higher ed information

65

Tom Nusko

Tom Nusko

@TomNusko

Passionate about modern marketing, well told stories aand captivating technology. Work at . Views here are my own.

66

Ekua Odoi

Ekua Odoi

@ekuaodoi

Marketing Director at #SAP tweeting about #contentmarketing #digital #socialselling #employeeadvocacy #DigitalAfrica views are my own. Also tweeting as @MsK_NY

67

Steve Olenski

Steve Olenski

@steveolenski

 contributor – CMO Whisperer Writer/Adv & Mktg Junkie/Coffee Lover-Director of CMO Content-All Tweets are mine.

 

68

Chad Parizman

Chad Parizman

@CParizman

Head of Social & Digital Communications  Fan of all things #Disney, the NY #Yankees, and too much Television Opinions are my own.

 

69

Charles Patel

Charles Patel

@charliepatel

CEO of , CEO of , Cofounder  Geek  loves  &

 

70

Michelle Peluso

Michelle Peluso

@michelleapeluso ‏

CMO  and Advisor at TCV; passionate about tech, great teams, design, girls' rights, learning, and being a mom and wife

71

Tom Peters

Tom Peters

@tom_peters ‏

Author, speaker, professional agitator, labeled the Red Bull of management thinking

 

72

Tom Pick

Tom Pick

@TomPick ‏

Independent B2B digital marketing consultant – I help clients improve online visibility and results through SEO, social, PPC, content, and strategy.

73

Kevin Randall

Kevin Randall

@KevinBrandall

All-Brand guy lucky to write for great brands  (2x Page One), ,

 

74

Davina Rapaport

Davina Rapaport

@davinarapaport

Lover of social media, PR, cooking, Africa, my job & adventure travel. APAC Regional Communications Manager for . Opinions are my own!

 

75

Turner Roach

Turner Roach

@turnroach

marketer in the professional services consulting space. Lead at  and manage . My views are mine.

76

Richard Rolka

Richard Rolka

@richardrolka

  | #Strategy #Consulting #Branding #Marketing #Innovation #Organization #SocialCurrency #DigitalDarwinism #CMO #Always-on #Consumer

77

Sonia Rosua-Clyne

Sonia Rosua-Clyne

@soniarosuaclyne

at  |   and official crazy cat lady / Opinions my own!

78

Julie de La Sablière

Julie de La Sabliere

@JulieSabliere 

Fondatrice de Little Wing , agence de conseil en communication, enseignante com de crise 

 

79

Gary Schirr

Gary Schirr

@ProfessorGary

#Service #Innovation #Social #Media #Marketing #Selling #Cocreation 3rd-career marketing professor. Wall Street and dot-com veteran. #serviceinnovation

80

Jackie Scott

Jackie Scott

@niceworknj

Innovation Junkie. Getting my fix everydayeveryday working with our brilliant international faculty & students at 

 

81

Alan See

Alan See

@alansee

 ~ AMA Content Marketer of the Year and a Forbes Top 50 Most Influential CMO on Social Media

82

 

83

Peter Skillman

Peter Skillman

@peterskillman

I like making stuff. GM of Core Ux for Windows Desktop, Tablet, and Phone @Microsoft.

84

Deborah Snyder

Deborah Snyder

@DeborahBSnyder

Managing Director , driven to help make good and organizations better. Views my own.

 

85

Alli Soule

Alli Soule

@allisoule

Wife, sister, dogmom | employee training  | nerdy for #Scotland #Positivity  | opinions are mine

 

86

 

Sam Sova

@samsova

Social Media + Gadget Nerd. Global Social Media Director  .  and  fanatic. Tweets are my own.

 

87

Jason W Spencer

Jason W Spencer

@jasonwspencer

I love interesting, celebrated people. I lead Social Customer Service & on s Social Media Team. Opinions are my own.

 

88

Robert Thompson

Robert Thompson

@roberththompson

leadership author, speaker and executive coach

 

89

Dennis Urbaniak

Dennis Urbaniak

@DUrbaniak

Healthcare & life sciences exec focusing on digital, population health, and patient services. President Havas Lynx NA,CDO Havas Health & You

 

90

Lee van Loggerenberg

Lee van Loggerenberg

@leevanlog

Global /People Social contractor: Employee Advocacy, Influencer Marketing, Social Selling | #EqualityForAll

 

91

Andrew Vesey

Andrew Vesey

@Andrew Vesey

Brand/Business Junkie. Founder  &  Faithful, Rock Music lover &

 

92

Fiona Vesey

Fiona Vesey

@FionaVesey

Editor in Chief at Brand Quarterly. Founder of the Branding and Design Agency, Vesey Creative. Regularly traveling.

 

93

 

Anita Veszeli

Anita Veszeli

@anitaveszeli

 &  addict, who loves connected life,  & up for good discussions. Tweets are my own.

 

94
 
Casie Vogel

Casie Vogel

@CasieVogel

Avid reader, tv junkie, food lover, crafter, girl power advocate, editor  by day. Opinions are my own.

 

95
 
Deborah Weinstein

Deborah Weinstein

@debweinstein

 Pro, Prez Strategic Objectives  IABC/TO Agency of the Year 2017, 15, 14, 12, 11 & 09. Former journo, culture-vulture, love info, travel & friends

 

96

   Jim Whitehurst

Jim Whitehurst

@JWhitehurst

President and CEO  and author .

 

97

Kimberly Whitler

Kimberly Whitler

@KimWhitler

Former #CMO | Prof at Darden Business School | Forbes and CMO.comContributor | Desire to help CMOs Grow & Succeed | tweets are my own

 

98

Davin Wilfrid

Davin Wilfrid

@dwilfrid

Senior manager of customer advocacy at @QuickBase. Bird-shirted puzzle baby.#advocatemktg #customermarketing

 

99

Anthony Yacullo

Anthony Yacullo

@ProfYac

Assistant Law Professor at , Adult Education proponent, SCOTUS follower, watcher of birds, ponderer of the night sky. All opinions are my own.

 

100

Shen Yeniyurt

Shen Yeniyurt

@ShenYeniyurt

Business Professor, Editor-in-Chief, Rutgers Business Review 

 

Author

Founder of Tribal Impact: Creating Social Businesses Via Employee Advocacy & Content Marketing. Mum of 3 girls. Baker, chocolate eater, hobby photographer and Nespresso coffee drinker...oh, and a self builder!

I blog about all things related to social business, employee advocacy and social media.