Social media arrived in our lives several years ago as a tool for communicating with our friends and family online.
Love it or hate it, it’s here to stay.
However, what’s pretty new to many professionals, is that businesses are also keen to maximise this opportunity.
More and more companies are now building sophisticated internal programs encouraging their employees to use it as a tool for building their personal branding.
The benefits are there for both parties. The employee builds their own professional brand as a specialist thanks to e.g. sharing their knowledge and insights online and the employer benefits from the extra exposure of that specialist in front of the potential clients who want to educate themselves before they contact the selected company directly.
Done well, it’s a highly measurable way for accelerating business growth as well as individual growth of your employees.
No wonder then that if you type into Sales Navigator job titles such as “LinkedIn trainer”, “social media trainer” or “personal branding coach”, over 3500 faces show up in the search results ready to share their knowledge.
Which One To Choose?
The one that will help you scale the process through offering a blend of various learning methods that go beyond simply being able to deliver a workshop to your peers!
One of the products that we offer, which helps assist our clients in scaling their social media training is eLearning.
We decided to invest heavily in this offering because it offers several benefits.
In this article, we will explore the top five.
1. eLearning Is Self-Paced And Accessible On-The-Go
Your professionals are busy at work and, even when motivated to learn, the learning can often get pushed down the priority list when faced with client or customer demands.
eLearning can be accessed on the go and worked through in short or long bursts, meaning it’s possible for employees to learn in 15 minute sessions in-between their other priorities, they can. Or, if they prefer to carve out a couple of hours on a quiet week, they can. Their learning isn’t defined by a course date that may fall at a very inconvenient time.
Another significant benefit of its accessibility is that employees can log in to refresh their knowledge (or overcome a new challenge) as the need arises.
2. Employees Can Quickly Test And Apply Their Knowledge
It’s all too easy to read a chapter of a book or take in the slides on a presentation and hope that you’ve understood it all. A well-designed eModule helps people focus on learning how to complete specific tasks and then put them into practice immediately.
This is to do with what learning and performance expert Nick Shackleton-Jones mentioned in HR Magazine: “Organisations should look to mirror the way we now use information in our everyday lives – at the point of need. By developing resources rather than courses organisations can drive performance far more effectively than with traditional educational processes.”
3. The Results Are Instantly Measurable
It’s not enough to offer training. Employees need to engage with the content, understand it and apply it effectively to help your business achieve its goals. If there are problems, they need to be fixed quickly.
With eLearning, it's easy to measure the effectiveness of your training and spot any issues that may be decreasing its success. For example, if you are using employee advocacy software, you could analyse which employees are sharing a lot of content with their audiences but receiving relatively low engagement levels and then promote to those specific people a short eModule designed specifically to tackle this task.
You could then quickly measure how big impact a specific eModule had on the increase of engagement.
4. Short Bursts Of Activity Aids Retention
There’s a reason that the Pomodoro technique is used by so many people across the world. Our brains are only capable of staying focused for short bursts of time. Abreena Tompkins understands this very well.
She performed a huge meta-analysis of brain-based research on learning and concluded that “Physiologically, your neurons are keen and alert for no more than 20 consecutive minutes. At the end of those 20 minutes, your neurons have gone from full-fledged alert to total collapse ...”
She also found that the brain works best dealing with small chunks of information, instead of presenting information all at once.
Our eModules follow these best practices for increasing retention. Each one of them takes about 5 minutes to complete, finishes with a task and another 10-15min is all about completing this task in ‘real-life’.
5. It’s Budget-Friendly
One of the most obvious benefits of eLearning is that it's much more affordable than in-person workshops or seminars.
For the price of one employee attending one full-day course, you can typically train several employees. Or put another way, that same employee could learn several new skills for the price of one.
eLearning is one of the most effective ways to upskill your employees on social media subjects at scale. However, we at Tribal believe that the future of learning lies in blended learning and our approach to this is to train the masses, train the many, and train the few using various methods.
If you would like to learn more about this approach, please read the following blog.