In this webinar Tribal Impact’s founder, Sarah Goodall, was joined by Keith Lewis, UK Social Media & Social Business Manager at Zurich, to discuss why the line between internal and external communications is now so blurred and how to get employees comfortable using social media, even in regulated industries.
Having an integrated approach to communications and marketing is vital in order to appeal to today's connected buyer. Messaging needs to be united across all channels, rather than sitting in siloed departments.
The line between internal and external comms is getting ever more blurry; in the past companies relied on corporate messaging to talk to their audience, but times have changed and many now realise how pivotal employees are in increasing the reach of brand communications and building trust.
Internal influencers are often sitting right under your nose!
But to activate their voices, firstly internal communications must embrace the idea of brand and employee stories being shared externally.
External communications must realise that employee voice can be more powerful than a carefully crafted press release.
But what about employees themselves? How do you get them comfortable enough to share their expertise, create their own content, or even simply share an update on social media?
Zurich have mastered this by creating an internal social media program to enable all employees a safe space to share stories and content to build their confidence and show them that it's okay to share externally, too!
What you'll learn from this webinar...
- Insight into Zurich's social communications & employee advocacy journey
- How to embrace social business as a mindset, rather than a resource in regulated industries
- How and why the line between internal & external communications is so blurry - and why this is a good thing!
- How to get employees comfortable using social internally before moving to external social platforms
- The power of employee voice & influence
